Step 3 - Make a Compelling Video

Video Format

  • Keep it Short (6-9 minutes so you don’t lose them before the pitch at the end)
  • First 15 seconds - Tell them what why they are here (mention keyword)
  • Create Curiosity (so they will stay until the end)
  • Connect with them (tell your story, empathize with their struggles/problems)
  • Pain and Frustration (very powerful emotions)
  • Tell a story about someone with the same problem as them
  • Explain how to solve that problem
  • In the process, blame someone else for their failures
  • Give Them Value (99% content and 1% pitch)
  • Call to Action